Sr. Director, Insights & Strategy (Remote, US)

The Blueprint (Role Profile) The Senior Director of Insights and Strategy leads Apex Tool Group 's consumer and customer insights function and partners with the Product Marketing and Brand Teams to drive marketing and product strategy. The role sets the company's research agenda, manages a standing panel of expert advisors who test tools and evaluate new concepts, maintains the company's view of market and competitive trends and intelligence, and applies that evidence to brand positioning, portfolio direction, channel strategy, and the product pipeline. This is a remote position. Come build your future with us! The Build (Responsibilities) Marketing Strategy Develop customer segmentation and audience profiles across end users, distributors, retailers, and channel partners. Define brand positioning, messaging, and growth priorities using customer and market insights. Evaluate messaging, pricing, channel effectiveness, and brand health to support business decisions. Product Strategy Identify customer needs and market opportunities through research and VOC insights. Assess and validate new product concepts through testing and field trials. Support innovation priorities based on customer and channel needs. Research Management Lead a 12–18 month research roadmap aligned with business priorities. Manage research intake, prioritization, budget, and quality standards. Maintain and socialize a centralized knowledge library of research findings. Expert Advisor Panel Management Build an