Head of Narrative

We’re looking for someone to own the narrative of CSGORoll - understanding what people currently think about us, where the company is going, and turning that into a coherent story across our content and communication. This is a creative + strategic + hands-on role. We don't want someone who needs a team of 6 people underneath them to create value. They should be capable themselves, then use internal resources and external contractors where needed. What you’ll do Understand perception - keep their ear to the ground across customers, the CS2 community, public discussion, customer support feedback, Product and BI. Understand both what people love and what they dislike about us. Build the narrative - work with management and Product to turn where CSGORoll is going into a clear story/message, rather than disconnected promotions and announcements. Keep it coherent - make sure socials, blogs, product communication, community interaction and larger content all fit the same wider narrative, adapted appropriately for different audiences. Create the content plan - decide what stories/content we should actually be putting out and plan ahead around the product roadmap, events, releases and the CS2 scene. Create things people actually want to watch - not just ads. Genuine CS2 content, community content, creative concepts, collaborations, short-form and larger productions that people would watch/share/react to regardless of the advertisement. Get maximum value from production - one collabor