Marketing Systems Administrator

Marketing Systems Administrator US- Remote Altera Digital Health Overview As the Marketing Systems Administrator, you will be responsible for the administration, optimization, and management of Altera Digital Health ’s marketing technology platforms. Your primary focus will be on HubSpot and its integration with Salesforce. In this role, you will be the technical owner of our marketing systems ecosystem, ensuring data integrity, effective automation, scalable processes, and a reliable flow of information between Marketing and Sales. You will partner closely with Marketing, Sales, and Sales Operations to ensure our technology supports efficient lead management, accurate attribution, and measurable business outcomes. The ideal candidate combines hands-on systems expertise with a strong understanding of B2B marketing and sales processes. You should be highly analytical, detail-oriented, and focused on continuously improving how technology, data, and automation enable our teams. Key Responsibilities Serve as the primary administrator and technical owner for HubSpot Marketing Hub and Sales Hub. Manage HubSpot configuration, properties, workflows, lists, forms, landing pages, campaigns, permissions, lead scoring, lifecycle stages, and automation. Manage and monitor the integration between HubSpot and Salesforce, including data synchronization, field mapping, and data integrity. Partner with Salesforce administrators and Sales Operations to ensure consistent processes and reliable m