Associate Director, Market Insights

Overview: The Associate Director of Market Insights will be responsible for the development and execution of primary and secondary market research plans to support the US TTR commercial priorities across patient audiences. This individual will work in close collaboration with the US Commercial Team, Business and Competitive Intelligence, Data and Analytics, Global Market Insights, Legal, Finance and Compliance. The geographical location for this role is flexible, but preference for hybrid status based in Cambridge, US and reports to the Senior Director, Global Market Research. Key Responsibilities: Market Research Excellence Partner with key stakeholders to ensure key business questions are identified Develop the annual market research plan that will meet the needs of the business to address key business questions Design, execute and communicate robust qualitative and quantitative market research projects to generate actionable insights that address key business questions and advanced business understanding and strategic thinking Partner with other business partners generating customer insights to synthesize learnings and generate insights that provide a more holistic understanding of the market Provide key insights to help shape the Global and US Situational Assessments as part of the Brand Planning cycle Identify and pilot innovative market research methodologies Partner with other CX&I teams (and others as needed) to integrate secondary data and advanced analytics data