DX Sr User Experience Designer

Responsible for optimizing the user experience of AF Group digital properties by creating information architecture and interaction design deliverables and leading the consistent implementation of User Centered Design (UCD) techniques and methods. Performs UCD methods, such as user research, personas, user journey mapping, wireframing, and user testing to develop the user experience of AF Group web sites and mobile application. Works collaboratively with members of the Content Strategy, Visual Design, Analytics, and Tech teams to gather and synthesize requirements and develop design strategies and specifications. Mentors colleagues and business SMEs on UCD methods and best practices. Advocates for the user, while equally considering the objectives of the business. Plans, leads and conduct discovery and design research to inform UX vision and design. Participates in design strategy activities that set the experience direction for products. Plans, specifies and articulates design solutions via wireframes, prototypes, and other design documents Participates in innovation activities and seek opportunities for innovation and improvement in daily activities and core skills. QUALIFICATIONS Bachelor's degree in Human-Computer Interaction or similar field; an advanced degree in human computer interaction, user interface design, human factors or design planning, is preferred. (Significant relevant work experience may substitute for an advanced degree.). Three plus year’s information arc