Campaign Strategist

The Campaign Strategist develops and oversees multi-channel campaign strategies across a portfolio of clients, ensuring each initiative is grounded in strong audience logic, funnel movement, and clear business objectives. This role focuses on defining audience strategy, writing BRDs, shaping campaign requirements, and improving operational processes. The strategist must be able to manage multiple client strategies simultaneously, balancing deep strategic engagements with fast-turn, ad-hoc requests. Success in this role requires strong intuition for how to move prospects through the funnel, how to deploy audiences effectively, and which KPIs matter at each stage. Duties and Responsibilities Campaign Strategy Development — Build end‑to‑end campaign strategies that align with client goals, including funnel design, messaging frameworks, and KPI alignment. Audience Strategy — Define segmentation logic, targeting approaches, and expected outcomes of audience mixes, including decile‑based strategies and scoring models. BRD Creation — Translate strategic direction into clear, actionable Business Requirements Documents for analytics and operations teams. Funnel & Journey Mapping — Design pathways that guide leads and prospects from awareness to conversion, identifying KPIs that signal movement and success. Multi‑Client Strategy Management — Oversee several client strategies in flight at once, ensuring each receives the appropriate level of strategic depth, prioritization, and resp