Director of VAR GTM & Enablement

We are hiring a Director of VAR GTM & Enablement to build a scalable payments channel within Acumatica ’s established SMB and lower-middle-market VAR ecosystem. With a live, proven product, you will create a repeatable GTM operating model that changes partner behavior and converts VAR relationships into measurable payments pipeline, activated merchants, payment volume, and revenue. As a senior individual contributor, you will work across Partner Programs, Payments, Sales, Product, and Marketing to educate and evangelize the Payments opportunity and also identify and remove barriers to VAR payments adoption and selling at scale. This commercial GTM leadership role excludes net-new VAR recruitment, partner-program operations, and direct sales with a focus on partner engagement and sign-ups. This is a cross-functional role working closely with the Payments GM (products), Payments partner sales teams, Operations for metrics and program management, Partner recruitment and enablement, as well as Partner Account Management (sales), and Customer Success. What You Will Own Drive VAR Activation and Payment Volume Own the payments adoption funnel across the North American Acumatica VAR base — from awareness and certification through first transaction, repeat usage, and scaled payment volume. Segment VARs by potential, readiness, economics, and adoption behavior. Build differentiated activation strategies for each segment that increase payments productivity and customer attach rate.