LATAM SEO Specialist

Description 365Scores, one of the leading global sports platforms with millions of users, is looking for an SEO Specialist for the Spanish-speaking markets in LATAM, with solid and demonstrable experience in organic growth. Above all, we are looking for an SEO profile: a person capable of researching, analyzing data, spotting opportunities, prioritizing initiatives, and transforming search demand into actionable growth strategies. The position has a strong Content SEO component, and one of its main challenges will be driving the organic growth of Betting Zone, our sports betting vertical for LATAM. They will also participate in other SEO projects within the 365Scores sports ecosystem. Responsibilities SEO and organic growth Identify opportunities through keyword research, SERP analysis, trends, competitors, and content gaps. Prioritize initiatives based on search intent, traffic potential, relevance, and conversion. Design and execute SEO strategies for Spanish-speaking LATAM markets. Analyze results and turn data into action plans. Detect opportunities for new pages and optimize existing URLs. Content SEO Lead SEO research for the content strategy. Analyze search intent and content opportunities. Create SEO briefs for the editorial team. Define structures, keywords, entities, headings, and internal linking. Optimize existing content