Salesforce CRM Administrator & Strategist

ABOUT THE ROLE As a Salesforce Administrator and Strategist at 321, you will manage, configure, and optimize Salesforce environments while helping clients develop effective CRM strategies. You will combine hands-on Salesforce administration with strategic planning to improve sales, marketing, customer service, and revenue operations. You will work directly with clients and internal teams to understand business needs, recommend scalable solutions, establish CRM governance standards, and translate requirements into well-designed Salesforce systems. The ideal candidate has strong Salesforce administration experience and hands-on experience with Salesforce Marketing Cloud. Experience with GoHighLevel is a plus. WHAT YOU’LL DO Salesforce Administration and Optimization Configure and maintain Salesforce objects, fields, record types, page layouts, validation rules, profiles, permission sets, and user access. Build and optimize Salesforce Flows, approval processes, notifications, and other platform automations. Manage user onboarding, permissions, role hierarchies, security settings, and access controls. Monitor system performance, troubleshoot issues, and identify opportunities for improvement. Support Salesforce releases, sandbox testing, quality assurance, and production deployments. Evaluate new Salesforce features and recommend enhancements based on client needs. CRM Strategy and Governance Develop CRM strategies that align Salesforce capabilities with each client’s business go