Go High Level CRM Specialist

ABOUT THE ROLE As a GoHighLevel CRM Specialist at 321, you will build, manage, and optimize GoHighLevel environments while helping clients turn their CRM into a dependable engine for lead generation, sales, and customer retention. This is a full-time role that combines hands-on GoHighLevel administration with strategic planning to improve marketing automation, pipeline management, and client communications. You will work directly with clients and internal teams to understand business needs, design workflows and funnels, establish CRM governance standards, and translate requirements into well-built GoHighLevel systems. The ideal candidate has strong, hands-on GoHighLevel experience, including sub-account management, workflows, funnels, and integrations. Experience with Salesforce is a plus. WHAT YOU'LL DO GoHighLevel Administration and Optimization Build, configure, and maintain GoHighLevel agency and sub-account environments, including custom fields, custom values, tags, pipelines, and opportunity stages. Manage user onboarding, roles, permissions, and access controls across client sub-accounts. Create and maintain snapshots to standardize and accelerate new client setups. Configure calendars, booking widgets, forms, surveys, and appointment reminders. Monitor account performance, troubleshoot issues, and identify opportunities for improvement. Evaluate new GoHighLevel features and releases and recommend enhancements based on client needs. Automation and Workflows Design, bui