Microsoft Bing Expert

This is a remote position. We're looking for a Microsoft Bing Expert who knows the Microsoft Advertising ecosystem inside and out and can turn search intent into consistent, qualified leads. You’ll own Bing/Microsoft Advertising campaigns end-to-end—from strategy and account structure to optimization, testing, tracking, and reporting. The ideal candidate has strong experience managing campaigns for US-based businesses, particularly home service companies, and knows how to scale performance while maintaining efficient CPL and ROAS. Plan, build, and manage full-funnel Microsoft Advertising (Bing Ads) campaigns from strategy through execution, including keyword research, campaign structure, ad copy, targeting, bidding, and budgets. Analyze CPL, CPA, ROAS, CTR, CPC, conversion rates, impression share, search terms, and quality metrics to identify inefficiencies and growth opportunities. Conduct ongoing keyword research and optimization, including search-term analysis, negative keyword management, match-type strategy, and competitor research. Create and optimize Responsive Search Ads (RSAs) and other Microsoft Advertising formats to improve click-through and conversion performance. Manage audience targeting, remarketing, in-market audiences, customer lists, and other Microsoft Advertising audience solutions. Design and execute structured A/B tests across ad copy, landing pages, keywords, audiences, bidding strategies, and campaign structures. Optimize campaigns for qualified lead