Founding Marketing Lead (m/w/d) – Content, LinkedIn & Video | AI Software for Construction & Real Estate

About neoBIM neoBIM develops AI software for the construction and real estate industry. Our configurator turns a plot of land into building variants with profitability calculations, and our second product reads municipal council minutes to find construction projects before they are put out to tender. Our customers are modular builders, general contractors, and property developers. PLIERA (pliera.com) is our product brand. Our founders are pioneers of architectural software and know how to make a product an industry standard. So far, almost all conversations originate from our outbound sales and trade fairs. You will change that: As the first marketing person, you will build inbound marketing until modular builders, general contractors, and property developers request a demo on their own. You will work closely every day with Marko, our Principal Architect. A brand book, website, newsletter, and clear guidelines for public statements already exist. Who is this role ideal for? • You want to build marketing yourself, not manage it • You prefer to write, shoot, and edit yourself rather than brief others • You want to see the impact of your content on sales • You are excited about an industry where almost no one is doing marketing properly yet Your responsibilities • Positioning & Story – determine with the founders how we talk about neoBIM and PLIERA • LinkedIn – our most important channel: company pages, posts for the founders, support for Marko's feed, your own feed • Video – short clips, videos (gladly with you in front of the camera)