Creative Strategist

What is Leads Power? An agency whose core business is lead generation, featuring a rapidly developing e-commerce division. We manage large advertising budgets, and the company is driven by talented teams. In Social Ads, creative plays a massive role. We are looking for someone to fuel our concept pipeline who will never run out of ideas. Your Role: You are the team's idea machine. You find the concepts and angles that scale accounts, have them produced, and then analyze the performance. This role is strategic, not operational: you conceptualize and direct, while the studio executes. What you do daily: Review competitor and top spender ads to uncover strong concepts: what's running, for how long, and why it works. Track organic trends (TikTok, Reels, formats, codes, sounds) and transform them into converting ads. Propose new concepts and angles to test every week. Maintain the pipeline so accounts never suffer from creative fatigue. Analyze the results of the creatives you launch: what works, what flops, and why. Re-inject these learnings into the next wave of concepts. Who you work with: Performance Managers: they manage accounts, give you data and constraints, and you bring them ideas. You build together...